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Jesse Fulton

President, CEO


Nickname: Fultron, Rookie, Moleman

Favourite Food: Fondue

Jesse was raised in Canada and Mexico. He has travelled to over 40 countries and speaks 3 languages.  


An enthusiast of adventure and action sports led Jesse into a professional snowboarding career at the young age of 13. Fulton maintained his professional snowboarding career for 13 years and is recognized as a Legend in the sport. His drive and ability developed never before done tricks leading to over 35 professional career podiums and hundreds of editorial pages.


He has been recognized as one of the 7 most influential retired professional athletes to continue in the Canadian Action Sports sector and has had the honour of receiving the Canadian Coaches Excellence Award, the Olympic Excellence Award, and multiple Business Achievement Awards. In addition, he is recognized for his support and charitable contributions to athletes without means.
Jesse Fulton
Jesse maintained his passion for the sport by becoming a Snowboard Coach and founded the former #1 High Performance Snowboard (and Ski) program,  Shreducation.  


In 2007 Jesse created, developed and starred in the reality TV series “Shreducation”. The show was sold to 4 networks (Disney, Nickelodeon, MTV and the Score) in 54 markets worldwide and gained the special attention of the Canadian Entertainment industry, being one of the only Canadian concepts and productions to be sold to Disney. He has also starred in several other TV shows and commercials throughout his career. 


In 2010, Jesse Coached the Canadian Olympic team in Vancouver and produced some of the best athletes in Freestyle Snowboard (and Ski).
Jesse is a founding member of 365 Sports Inc; an Events and Marketing company that operates in Canada and Australia. To date, 365 Sports has raised and donated over 2 million dollars to charities such as Make-A-Wish Canada and Australia, Special Olympics, Habitat for Humanity and Breast Cancer research. 


Jesse has amassed an extremely impressive Rolodex of friends and associates and maintains excellent relationships in business and the industries he works within. Former successful business endeavours such as distribution companies, sales agencies, and retail companies have left Jesse with an abundance of knowledge in sport, retail, TV production, distribution, and a unique understanding of customer engagement.


 His tenacious attitude and generosity are recognized globally, and his knack for new business and development is unmatched. People sometimes joke that he has a “crystal ball” based on his ability to foresee industry trends and movement. 
Jesse strives for excellence, and has an unmatched hunger for business with a goal of creating the Ultimate Customer Experience in any business he delves into.  Due to the extensive travel obligations and busy schedule with 365 Sports Inc as CEO, he has recently passed the management torch to another partner and pivoted into Purescapes. His interest in this sector is well matched with his skills of managing thousands of staff, crews and organization of events worldwide. This new adventure allows  Jes to spend more time with his family, more shredding at the Beav and enjoying home life between Eugenia and Manitoulin Island. 

His mandate is simple: be fair, be honest,  and tell it like it is. | 519.938.7387

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